What You Gain By Using Custom Pens As Marketing Tools – Must Read
50% of American population owns custom pens! Well, that is one of the million odd reasons that make custom pens great promotional items. Apart from being an essential writing supply, an elegant pen can add up to the elegance of the work desk and make a décor item too. Pens make great brand building items, corporate gifts, team spirit items and fund raising items. Did you know that pens make excellent conversation starters? Everyone would take note of your brand and message on these and will love to talk about it. So, can there be a smarter way to sneak in your brand right into the hands of your customers than custom pens afterall?
Light weight and compact, pens are easy to store and distribute. No matter whether you are planning a mailer campaign or a tradeshow event, custom pens will make great handouts.
Here are some great ways to distribute your custom pens that will help you to reach out to the maximum audience in the shortest way possible.
Trade show booths: Tradeshows attract a huge crowd and offers a golden opportunity for the marketers to get connected with their target audience. Hand out a token gift for the attendees visiting your booth to make a tangible connection. Your brand and message on these will get a lot of attention for sure. Offered in a range of models and price points, pens make a perfect hand out to please every genre of customers.
Festivals and fairs: The low cost advantage of custom pens will make it a great gift for any type of mass events like festivals and fairs. Pens get used regularly, change hands and are shared among friends and family groups, which means that your brand on these will reach a wider audience than you expected!
Career fairs: The high functionality of custom pens make them a perfect gift choice during career fairs. Your brand and message imprinted on these will get a lot of attention for sure.
Local school events: Get your message out in the community by handing out these custom pens at local school events and leave a lasting impression. See how this simple gesture will help you build brand image plus goodwill.
Milestone celebrations: Pens make a thoughtful gift for milestone celebrations. Customize it with your brand and message and see how these logo items will continue to make consistent impressions for a very long time.
Corporate tours: Make your employees feel well appreciated with custom pens during corporate tours that bear your brand and message. It makes a great way to put your brand stand out among your competitors during business events.
A few more reasons why pens make great custom gifts
- Surveys show people retain custom pens for about six months.
- Pens have one of the lowest costs per impressions @ 1/10 of a cent per customer impression.
- Compact and light weight, promotional pens are easy to display , store and transport
- Offered in a range of price points and models to suit every genre of customers and occasion
Have you used custom pens in your promotions before? If yes, share your experiences and thoughts at the comments section below
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