Easy ways to Market your Business on Small Business Saturday

Whether you’re a small brick-and-mortar store or online business, Small Business Saturday is the best opportunity to market your business.

Falling on 27th November 2021, Small business Saturday is an annual event held to encourage people to shop small during the post-Thanksgiving weekend; and support local economies. It has become a holiday shopping tradition that supports all kinds of businesses — from your favorite local restaurant, neighborhood book shop, the family owned salon — and everything in between!

Here are some simple yet effective Small Business Saturday promotional ideas that will put your message front and center.

Spread the word

Shout out your Small Business Saturday promotions with physical signage and online banners that will get your message far and wide. It will surely ensure decent participation before the date. In addition, highlight your local presence and track record to make the consumers feel confident.

Also make a special announcement on your social media platforms that can be repeated frequently. It will definitely help you to grab the attention of the holiday shoppers who may be distracted with tons of holiday shopping deals like Black Friday . Online publicity will undoubtedly help your brand stand out.

Think big

Moreover, you can team up with nearby businesses to provide street entertainment or food trucks to drive more footfalls. Build up a buzz because a high fun factor will put your customers in the right mood for holiday shopping.

Extended hours

Keep the stores open for a longer time to cater to the night crowd and later shoppers.

Make repeat business

Make your customers come back for more by handing out discount coupons or tokens for a discount on subsequent purchase before the year ends.  It will not only put your name on top of their minds but drive a decent crowd well into the New Year.

Add a Cause to Your promotions

Support a charity in your local neighborhood by donating a portion of your proceeds . It is a great way to enhance the goodwill of your organization.

Custom giveaways

Make small Business Saturday sales special by handing out custom giveaways with purchase, or as incentives. Custom promotional product is a great way to keep your small business top of mind throughout the holidays, and beyond.

Here are some popular yet budget friendly handouts that can be considered.


Always a winner in gifts, a branded pen is sure to spread cheer and deliver marketing impressions for your small business.  Rose gold themed pens will make an elegant and glamorous addition to your holiday gift list.


Everyone loves chocolate! Choose assorted individually packed chocolate or gift baskets to enjoy before, during, or after your holiday sales event. 

Smiley Face Stress Ball

Holiday shopping can be nerve wracking at times. Help  your customers stay relaxed  by  offering  these cute  stress balls  that will bring a smile on everyone’s face.

If you bare in a mood for even more custom gift ideas, check out our daily blog posts for more marketing ideas for small businesses.