Leave Your Brand Impression On Small Business Saturday With Custom Gifts
Small business owners who feel a bit dizzy by the hype and frenzy of the mega shopping festival of Black Friday will surely have ample reasons to cheer about in the form of small business Saturday (SBS).
Falling on November 26th, this day makes a great time to highlight your brand and products in an interesting manner. Announce the deals by decking up the store entrance, send out mailers to your regular clients and most importantly get all those custom gifts ready and packed for the enthusiastic shoppers who will be at your doors anytime now.
Though ideally the planning process should have started a few months before, you can easily pull off a successful SBS with some last minute brainstorming ideas and marketing tactics. Studies show that consumers spend an average of $15 billion this day. So, make sure you get a piece of this customer pie too.
Here are five swoon-worthy tips to make the most of the small business Saturday
Announce the deals and promote it
Announce a SBS offer that your customers can’t refuse. Spread the word through mailers, posters, social media and catch up for the time lost. Give your customers something unique and special that not many competitors can match. Load the deals in their favor to make sure that your offers get lapped up in no time.
Ensure a unique shopping experience
Make sure that the website ensures a quick and enjoyable shopping experience for the shoppers. Fix those snags to ensure a quick navigation and easy shopping experience. Physical stores should recruit additional staff members to cater to the increase in footfalls. Remember, Small Business Saturday is not a one day wonder, but will go a long way in gaining repeat business for your brand. Custom gifts like tote bags will make a wonderful handout for the customers. Personalize it with your brand and message and every time they see these souvenirs they will remember of the memorable shopping experience and the best part is that they will love to talk about it with their friends and family.
Enhance your brand visibility
Increase the brand visibility of SBS by adding your business in the American Express website map of businesses participating in Small Business Saturday. This will ensure that the customers who might be searching for businesses offering this deal can spot you easily in search engines and will find you easily.
Organize a Holiday Open House
Plan a holiday sale event, raffle gifts and fun contests to spice up their shopping experience. Put together gift bags filled with cookies, candies and more for the shoppers. Some of the other gift items to consider include winter staples like thermos mugs, beanies or icescrapers among many others. Personalize it nicely with your brand and message and make sure that these souvenirs will bring back the memories of their shopping experience.
Small Business Saturday is right here! So, get your business ready by stocking up the trending items, the best gifts in town and a super smart marketing plan. Best wishes.