Easy and Effective Marketing Ideas for Mardi Gras Events

Mardi Gras in 2023 falls on 21st February, the day before Ash Wednesday. This festival with a traditional twist is especially popular in New Orleans, Louisiana. It will offer a lot of festive cheer to not just the festival goers but even for businesses that wish to draw up a creative marketing campaign.

So, if you are looking for some inspiration on Mardi Gras marketing, this post could well be for you. 

Deck up the stores in Mardi Gras colors

Add specks of green, purple and yellow to celebrate the fun and excitement of Mardi Gras. Bring out those elaborate feather masks to decorate the store walls; or inspire the employees to dress to kill to complement the theme. Options are all yours to steal the show . Besides, distribute beaded necklaces to customers and organize fun contests to enhance the party mood. You can also encourage your customers to submit their contact information for a chance to win a Mardi Gras-themed custom giveaway to make it all the more special.

Food and beverages

Nothing says Mardi Gras like food and beverages. So, it is indeed a great time to host a special feasts to your employees and clients. Include typical fare like Cajun foods such as shrimp- or crawfish-based dishes  that can be washed down with non-alcoholic Mardi Gras beverages such as mint juleps and mojitos.  Besides, it is a great occasion to draw your audience closer to your brand; while unveiling the fun profile of your brand.

Host special discount sales

Host special discount sales events for Mardi Gras to create a sense of urgency in the minds of the audience. Send direct-mail postcards or hand out flyers at point of sale, to spread the word and get more people to the door steps. Update the events on your company’s facebook page as well to make it easy for your audience to follow the trail.

Mardi Gras-themed contests with prizes to win

Mask designing will make a perfect contest to connect with your audience. In addition, you can even organize cookery contests or painting competition in the Mardi  Gras color theme . Do not forget to create your own hashtag for the followers to tag you

Further, you can even send out invitations of the themed costume contest for your customers with prizes to win. It is a good way to engage  people with your brand. You can even encourage the participants to post their pictures on your pages. They will surely be excited to tag your business on their snapshots.

Mardi Gras Costumes

Inspire your team to be part of your Mardi Gras marketing strategy  by wearing theme-appropriate costumes including masks. You can even inspire your employees to distribute fliers outside of your store to spread the word about the exciting events that lie in store for the customers. It will be loads of fun.

Create Mardi Gras-themed items in your shop

If you have a storefront, you can bring alive the seasonal flair by bringing out an exclusive range of custom giveaways in Mardi Gras theme. From attires to homemade jewelry and masks, you can stock up staples that people may need to boost their partying experience. If you are planning something special like a product launch during this time of the year , you can go all out with more such interesting product  ideas.

Music

No Mardi Gras event can ever be compete without music. So, it will be a smart strategy to  play traditional music  including brass band, instrumental funk and Jazz at your business. Make sure it is not too loud to make the customers feel uncomfortable.

Looking for more Mardi Gras promotional ideas? Visit out blog page for inspiration.