Top Promotional Product Trends For 2020- Must Read
Promotional product industry that is worth $17.0 billion recorded a growth rate of 1.3% in 2019 and is expected to put up an impressive show in 2020 as well. Just a few days into the New Year, making a forecast on the most trending products for 2020 will be interesting and informative for the marketers.
Promotional product industry is one of the most dynamic niches where trends change like quick sand-faster than we think! See which products are trending top this year and invest your promotional dime on gifts that matter and effectively meet the constantly changing consumer behavior patterns.
Top Promotional Product Trends For 2020
Fidget spinners that were once rated as the most happening gifts are going out of trend. So, what is new in custom products? Take a second look
Say YES to Ecofriendly Products
At a time when pollution and green house effect largely caused by human activities have reached its peak, it is indeed do or die situation for mankind. The alarm bell has already gone off and any forms of environment pollution can have serious consequences on the existence of all life forms on earth. So, going green is definitely going to be the life changing mantra this year for not just individuals but for businesses and events as well.
Reports show that customers prefer to support brands that are ecofriendly in their business operations. Plus, over 65% of customers retain ecofriendly promotional products. So, adding biodegradable and recyclable custom items will make a smart marketing strategy in 2020. From wheat fiber pens to cork notepads, Jute tote bags and reusable water bottles- you have an impressive list of custom products to choose.
Millennials Rule The Roost!
Millennials aged between18-34 will continue to hold the key and have a decisive role in driving the market trends. More than one-in-three American labor force participants (35%) are Millennials, making them the largest generation in the U.S. labor force! So, the young crowd will indeed have a say in the market trends. Products that appeal to the young crowd like apparel accessories and tech products will have a lot of innovations this year.
Tech Trends Are On The Rise!
A trend that is here to stay is the incredible appeal of promotional wireless tech products. From wireless charging pads to earbuds and wireless speakers, we are all set to see the emergence of a lot of interesting wireless gadgets in the coming days. Make your brand part of this fashion forward digital trend and stay spotted.
Colors and Textures
Business gifts and promotional handouts need not be classic and plain always as this trend suggests! Ditch the basic colored promotional items and embrace the fashion of iridescent colors, metallic sheen, glow products and textured surfaces that will make your logo stand out and dramatize your promotional campaigns!
Products that match the Pantone color of the year 2020 , Classic Blue will also be a popular choice to consider in promotional items. You can shop for all genres of popular gifts like notepads, apparels, pens and outdoor gear in this soothing color to impress your customers.
Regarding textures, popular choices are likely to be wood, leather, metallic and matte. We can expect a lot of subtle variations and striking designs in these textures in 2020 and even beyond.
Sports & Fitness Items are Likely to be a Rage
Americans take health and fitness more seriously than ever thanks to the growing awareness. A lot of innovative custom fitness products may pop up on the shelves, which will give marketers a long hand in choosing the best for their prospects. The iconic status of yoga might cause a boom in the popularity of custom products like yoga mats, sports towels, fitness bottles and duffel bags.
Promotional Product Trends 2020- In a Nutshell
The year 2020 will invariably see a surge in sustainable promotional products. So, make doubly sure that you do not miss this trend to ensure the best results. Be the first to share the post and spread the word if you find it informative.