Top 7 Brewery Marketing Ideas That Are Worth Trying Out

Beer may still be one of the most popular beverages in the world. However, breweries need to adopt innovative marketing initiatives to bring more beer lovers to their taverns; and stand ahead of the competition.

Here are some creative promotional ideas that will appeal to even the most discerning  beer lovers.

Giveaways

The best way to add a personal touch to your branding is handing out beer themed custom giveaways imprinted with your logo and message. From wine totes to beer glasses growlers , can coolers and aerators, you have countless gifts to choose from . It is a perfect way to spread the word about your drinklist to your patrons.  If you are looking for giveaways that are not necessarily beer themed, you can choose T shirts, custom hats or hoodies to promote your brand.

Organize Brewery Tours for the Public

Hosting beer tours is a super marketing idea for breweries not just to promote their brand but make their customers aware of the brew making process. It will give your patrons a rare opportunity to take a closer look at the intricate process of making beer and  to taste your signature drinks. In addition you can even think of ending the tour  by taking a walk through your merch store that offers just the right branded items for them to remember the tour.

Extended happy hours

Impress the  Beer Connoisseurs  by extending happy hours and offering special prices on your drinks . It is also an effective brewery marketing idea that will appeal to both newbies and seasoned beer connoisseurs. In addition, it is a perfect opportunity for you to showcase your drink list and spread brand awareness without being overwhelming.

Host a friendly brew battle

Let your patrons rate their favorite brews online. It will even offer some friendly competition with other players in the market. You can also enhance the  experience by handing out popular giveaways.

Introduce bundle offers

Further, brewery marketers can also team up with a local restaurant to create unique gastronomic beer pairings. Buy one get one free offer is also a popular marketing strategy that will surely pay off

Sponsor beer for a Local Community Event or Charity

If you wish to spread the word farther and take your brewery to the community , you can consider sponsoring beer at a local event. It will obviously enhance your local brand presence  while offering the patrons a chance to sample some coveted beverages. Make sure to display customized banners and signs at the event and hand out brewery merch to all attendees.

Tailgating Parties

Tailgating parties are indeed great events for brewery promotions. As the football season rolls in and beer flows like crazy in tailgate parties , it is time to highlight your brand and be the life of the party. Handout custom giveaways like  can coolers printed with your logo and tagline to the attendees sporting their favorite team’s colors.  Your message will definitely get a great display among the football lovers irrespective of who your recipients are rooting for. In addition, these high utility giveaways will make great tail gate party souvenirs  that the attendees will cherish for a long time.

Need more? Reach out to our team for more interesting tips and ideas.