High Performance Real Estate Marketing Tools That Will Get Your Message All Round the Year
Real Estate Marketing is a different ball game and the custom gifts you choose or the strategies that you plan should suit the quickly changing market conditions. Apart from having a long- term strategy you should have short term plans as well that can be executed as the market changes. Another unique feature of real estate marketing is the importance of constant communication because in the highly competitive markets it is easy for the customers to get distracted by new brands and options very easily. Only by keeping your brand right in front of the eyes of the audience can the marketers ensure a successful brand building campaign.
Here are some marketing strategies that can be considered.
Mailers accompanied by your business card magnets are great tools that can be used every quarter. It will keep your audience updated about the upcoming projects and special offers that you might be having and will keep them constantly engaged with your brand.Custom note pads can be sent along the mailers as freebieseach quarter to keep your brand right in front of their eyespan.
To get the most of your promotional dime, you can think of promotional ideas that complement the season or the events. For instance, during sports seasons custom gifts like football shaped kick sacks or hot and cold packs will all make great gifts. Summer is all about outdoor fun and tailgating parties; think of custom sunglasses, sports towels or can coolers as possible gifts. Create fun marketing themes for the best impact.
Monthly promotions will make a friendly reminder of the upcoming projects, new listings and real estate news updates. House shaped magnets or keychains are all smart options to get your message and contact details right into the hands of your audience. Every time they use these high utility items their brand recall will go up by a notch. Next time when they think of a new property they will know the best way to go about it.
Share the success stories and spread information about the sold out projects with custom handouts like sold out sign magnets, which make great tokens of your achievements. Every time you hit a milestone, these magnets can be dispatched to your existing and new clients.
Track the promotional graph
Follow the success and failures of your marketing plans and every time you notice a dip in your popularity or you suspect that you are hitting an idle period, make sure to think of a guerilla marketing strategy like street corner events, online contests or something unique to build up a buzz. Make sure to use freebies in your promotional mix as it is the easiest way to get people talk about your business.
Which are the custom gifts that make your marketing mix? Share your thoughts with us at the face book page and join the conversation.
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