How to Connect With Your Trade Show Attendees In The Information Era
In the present robotic world of ever changing technology being tech savvy is a necessity rather than an option. Those who fail to adapt may have to bite the dust. Tradeshow floors are also seeing a lot of innovations where outdated rules are flown out of windows. While the basics of tradeshow space décor, custom gifts and interaction with the audience has remained the same a lot new trends have come in to the tradeshow floors too.
Anticipate More Knowledgeable Buyers
In this age of information interchange, everyone has many avenues to stay on top of the trends and the latest information. Today’s buyers are more knowledgeable than ever and are confident about getting into the finer details of any product or service that they may see in tradeshows. So, you should be well prepared to answer their queries with confidence. You can even have a space for sit down discussions with the attendees who would like to have more information. Your team should have a grip on Product knowledge, specifications, pricing and regulatory info.
Social media will play an important part is promoting tradeshows and your upcoming events as you can reach out to the maximum audience in the shortest possible time. People are spending more time online than ever before and you can cash in on this trend to promote your brand. While many customers may opt out from phone or email marketing, they will still be accessible online.
Include digital content in your tradeshow booths
Impress your audience and grab their attention with digital displays and flat screen monitors for product demonstrations and sharing customer experiences. This will create a lot of interest among the audience and will drive more footfalls as well.
Make solid leads
Tradeshow offer a fabulous opportunity for marketers to make leads. Make sure that your sales team is ready to tap in the most positive leads from tradeshows and ensure more value for your investment. Getting brand exposure is not only the objective of attending tradeshows as bringing back a list of strong leads is what makes it really worth the time, effort and investment.
Analyze Your Outcome
Marketing budget allocations for online advertising,PPC campaigns or SEO is getting bigger by the day, you should be able to justify the effectiveness of your trade show efforts by putting measurable results on the table. Make sure to tabulate the results of your tradeshows like number of impressions, leads generated and expected ROI. This will give you a blue print for the forthcoming tradeshows.
If you have been following the old school tradeshow rules, it is time to make a change in your approach to interact with your audience with the latest technology. Go for it!
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