Top 5 Promotional Product Trends To Watch Out For In 2016
Now that we are half way through 2016, we have a clear cut idea on the promotional product trends and predictions for the current year. Let’s be frank about it. 2016 has turned out to be a year of original ideas and a few brand new gift ideas.
Quality is the watchword
The year 2016 saw a rise in top quality promotional items that left a lasting impression in the minds of the customers. Audience arrives at a perception of your brand by rating the merchandise they receive. So, choosing superior quality goods is something important. Most marketers chose to hand out high quality and functional items like cooler bags, watches, leather bags and more
Environment friendly products have a positive impact on the recipients. In a recent survey, a staggering 90% of respondents opined that they try to lead an environmentally friendly lifestyle in whatever way possible. According to the Advertising Specialties Institute reports, 42% of recipients develop a positive opinion of an advertiser that hands out ecofriendly items.
A unique style of presentation will leave a positive impression about your brand in the minds of your recipients. Make sure to adopt a presentation style that complements your corporate identity. Creative ideas and interesting packaging details will all go a long way in making your logo popular. Marketers can even consider combo packs featuring a pair of complimentary gifts. For instance for summer promotions, combo gifts like sunglasses & towels or water bottles & hats will all make fresh gift ideas.
Technology products are the latest fad
As expected, the year 2016 saw a huge demand for technology promotional products. Power banks, selfie sticks, earbuds, speakers and stylus pens are all good options to consider. This trend is likely to remain as tech products become cost effective and easily accessible.
Promotional products became part of the marketing strategy
Unlike the earlier practice of handing out logo items during special occasions like holiday promotions, employee appreciation week or marketing campaigns, 2016 saw the trend where marketers employed logo gifts in every stage of their marketing. Be it lead generation, sales, service, recruitment or appreciation, promotional gifts had a very decisive role in the marketing mix for business owners.
Gift distribution strategy
2016 saw a distinct style of promotional gift distribution in tradeshows and other mass promotional events. This strategy works in a tiered fashion. While pens or notepads could be handed out to anyone who visits your booth, to get a slightly expensive gift like can cooler the recipients need to fill in their contact details or get signed up for the company news letter. Thus the companies can get assured leads and can reserve the most preferred gifts to real prospects.
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