The ASI Ad Impressions Study- A Few Interesting Facts about Promotional Gifts That Most of Us Never Knew
- Posted by ProImprint
- Posted on March 9, 2016
The ASI Ad Impressions Study that involved random poll in 12 major cities in USA has revealed some interesting trends and impressions that various custom gifts made in the last three consecutive years of 2012-2014.
The interesting finding is that all three years saw a steady rise in the popularity of the top promotional gifts and the forecasted trends for 2016 also shows a surge in the popularity of these logo items. Now let us analyze the promotional potential and popularity of these logo gifts
Custom gifts | Impressions | |||
2012 | 2013 | 2014 | 2015 | |
Writing instruments | 50% | 50% | 56% | 50% |
Shirts | 43% | 44% | 48% | 58% |
Bags | 29% | 31% | 34% | 50% |
calendars | 21% | 22% | 25% | 29% |
Desk accessories | 17% | 22% | 22% | 41% |
Caps/ headwear | 16% | 19% | 25% | 41% |
Drinkware | 14% | 21% | 25% | 53% |
USB Drives | 9% | 11% | 10% | 45% |
Health and safety products | 8% | 9% | 10% | 30% |
Outerwear | 5% | 10% | 9% | 50% |
Writing instruments
- Writing instruments were found to be most popular among customers who are aged above 55 years.
- More females own custom writing instruments than males (52% of women Vs 45% men )
- Pens and pencils have the lowest cost per impressions
- 66% of Philadelphians own a branded writing instrument as against the national average of 50%
- Midwesterners use promotional pens than recipients in other parts of US as 68% of people in Midwest own a logo pen
- ASI research figures show that Republicans are more likely to own a custom pen than democrats. While 62% of republicans own a promotional writing instrument only 53% of democrats and 55% independents have logo pens.
- Promotional T shirts were found to be popular among recipients of all income groups
- Younger customers in the age groups of 21- 34 are more likely to own a custom T shirt than other age groups
- More males (46%) own custom T shirts than females (41%)
- Latino consumers make the biggest ethnic group to own a logo T shirt at 54%
Custom bags
- Custom Bags tie with writing instruments in having the lowest cost per impressions
- @5700, bags generate more impressions than any other logo gifts
- Democrats own more promotional bags than Republicans
- The number of women who own a promotional bag is twice than men who have logo bags
- Customers who are in the age group of 55+ are more likely to own a logo bag
- 37% of customers in Los Angeles own a custom bag, which makes the first in the list in custom bag ownership
- Asians (35%) make the biggest ethnic group to own promotional bags
Promotional calendars
- 21% of US consumers own promotional calendars
- 28% of people who are aged above 55 own promotional calendars while only 13% of people in the age groups of 21-34 have these promotional items
- Women are more likely to own calendars than men ( 23% Vs 20%)
- More Republicans own promotional calendars than democrats
- 27% of Consumers in Houston own promotional calendars, which is 5% more than the national average
- Calendars enjoy a longer staying power than most other promotional gifts and are retained for as long as 9 months
- 76% of consumers who own calendars say they display them prominently in their homes and offices
- 66% of consumers in Charlotte say they prefer doing business with an advertiser that gives them a calendar, which makes it the highest percentage among all US cities.
- 15% of customers keep calendars for reference of important phone numbers
Desk accessories
- Women are more likely to own desk accessories than men ( 20% Vs 14%)
- Younger customers are more likely to have custom desk accessories – While 20% of recipients in the age group of 21-34 owned a desk item only 13% of people in the age group of 55+ had this items
- Chicago leads in desk accessory ownership as 21% of people here have logoed office supplies.
- Among political parties, Democrats are most likely to own desk accessories.
- 61% of desk accessories find their place at the workplace.
- Consumers who own a custom desk accessory are likely to retain it for over a year
Hats
- 16% of consumers in the US own a promotional hat
- Male recipients are twice more likely to own a custom cap than females ( 22% Vs12%)
- 59% of recipients use branded hats because of their practical value while 42% retain custom caps as they are attractive
- Caps make 3136 impressions in the US in their life time
Drinkware
- 25% of US consumers own logo drinkware
- More Women Own custom Drinkware than Men (15% Vs 12%)
- Of the 12 global cities surveyed, Philadelphia has the most consumers ( 21%)who use logo drinkware
- Consumers under 35 own more drinkware than their aged counterparts
- 50% of Mexican consumers own promotional drinkware, the highest percentage in North America.
Facts speak for themselves
- Custom Bags make more impressions in the U.S than any other promotional item.
- On an average, consumers report keeping promotional calendars for about 12 months – that means a year’s worth of branding.
- Younger consumers are the most likely to own a promotional desk accessory.
- 42% of U.S. consumers who keep promotional hats do so because they are attractive, second only to outerwear. Hats need to look good!
- 60% of consumers state they would be more likely to do business with the advertiser who gave them promotional Power Bank
- In the U.S., 91% keep USB Drives because they are useful while 7% retain these for their trendy design
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