Promotional Gifts Can Be Employed To Meet Your Specific Marketing Purpose – Know How?
Custom freebie gifts come in all shapes and sizes. When they hand out free gifts, advertisers expect a positive benefit for the money they spent in the form of more sales. It is believed that marketers typically shell out 5-7 times more to make new leads than to retain existing customers. So, it is important that the promotional gifts that you hand out should have a high practical value and recall value.
Most advertisers employ these promotional products to make their logo popular, to retain their existing clientele, attract new customers and announce new deals and offers among a countless other things.
In fact you can employ these promotional goods for a wide gamut of promotional activities and contexts too like weddings and birthday parties.
Direct mail campaign: Direct mailers often carry newsletters and other correspondence to customers. By bringing in light weight and popular promotional gifts like logo T shirts into the mailer campaigns, marketers can connect to many new customers and engage them with their logo in a fun way.
Tradeshows: Pre-event marketing gifts including higher value incentives will help the marketers to win tradeshow appointments from their customers. Companies that send their pre registered attendees a small gift with an offer to hand out a high value gift for shopping at their tradeshow booths saw an increase in the response. Imprint your logo and message on these fun promo gifts and hand these out to your visitors. After all, an increase in the visitor footfalls is what makes any tradeshow successful.
Incentives: Trendy and practical thermos mugs or drinkware can be offered as incentives for purchases above a fixed amount or when someone request for a quote or confirm an order. These can also be used as loyalty rewards. Promotional gifts are versatile marketing tools that can be used to promote all types of businesses including startup companies.
Referrals: Referral leads make up a substantial part of new customers for any organization. Studies show that by handing out promotional gifts to existing clients in lieu of referrals, an increase in new business leads was ensured. Let your customers know that you appreciate their referrals.Word of mouth publicity has always been one of the oldest promotional strategies. See how these referrals by your existing customers will give your logo the much needed goodwill and reputation.
When advertisers find it hard to find time to ensure regular and consistent personal interaction with their customers, these promotional product giveaways impart a personal touch and a human face to their promotions.Targeted promotional marketing will ensure that your logo stays with your customers for a fairly long time. By offering useful gifts like backpacks or sunglasses, you can ensure the much desired portability and regular impressions for your brand, which in turn converts into leads.
ProImprint has promo gifts for all types of budgets and promotional theme.Make sure to choose gifts that appease your customers and leave a positive impression.
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