Businesses get 14.43% of their total sales volume through promoting brand awareness and brand loyalty as per the research documents of PPAI for the year 2014. Marketers strive to boost their brand by using various promotional techniques like business gifts, safety education, tradeshows and employee service awards among others. To keep your business ahead in […]

Marketing and making sales involve a number of marketing tools and techniques. Studies by PPAI suggest that business gifts contributed to 11.42% in brand exposure and customer retention. Your brand is the corner stone of your business. Ensure a red carpet welcome to your customers and build up your brand image by handing out Custom […]

It will not be an exaggeration if someone says that promotional gifts are what makes or breaks online businesses. Considering the popularity of custom gifts and the ever increasing budget allocations by the companies, it will be interesting to know about the top purchasers of promotional products. According to the findings of a study this […]

As they say, the shortest route to one’s heart is through stomach and Valentine’s Day will make a perfect occasion to attract new guests for restaurants and eateries. Valentine’s Day is important for restaurants more than any other industry as 61.8 % of consumers celebrate Valentine’s Day and 34.6 % of consumers celebrate Valentine’s Day […]