March 29th Is National Mom And Pop Business Owners Day – Plan Your Promotions
National Mom and Pop Business Owners Day in the U.S is on March 29th. It is a perfect time to recognize those self made couples who have built their businesses from the scratch; and made their families and community proud. It is indeed a day to celebrate for small, family owned businesses built upon community loyalty and personalized business deals.
National Mom and Pop Business Owners Day, was started by Rick Segel whose parents built and owned a dress shop outside the city of Boston. They made a name of their own even in challenging market conditions.
Why support Mom and Pop Shops?
Resilience, growth, and determination are the ingredients of the success stories of mom-and-pop shops. Considering the fact that while 80% of small businesses survive the first year; only half make it to the first five years, mom and pop shops indeed deserve a word of praise.
Personal shopping experience
In the United States, family businesses account for 57% of the GDP and employ 63% of the workforce.
These stores provide a personal shopping experience and takes credit to a loyal customer base. Local stores support the community and generate local employment.
Family-owned stores maintain high values and family legacy. That is the reason why 30% of family-owned businesses survive into the second generation and 12% survive into the third generation even today!
Though mom and pop shops have only fewer employees than other retail stores, these businesses thrive because of community support and goodwill.
How to celebrate the day
Mom and pop shops exist in various business niches including restaurants & cafés, clothing stores, salons, spas and grocery stores among others. The best way to celebrate the day would be to handout custom gifts to your loyal clientele.
Choose from a wide range of useful industry specific custom gifts that will match your promotional theme. For instance, restaurants and bars will find drinkware items, wine glasses, coasters and can coolers perfect handouts to thank their clients and keep them reminded of your services.
Are you a family owned spa or salon service? Consider items like custom towels, scented candles, cosmetic kits, compact mirrors etc. Your brand imprinted on these will surely get a lot of attention.
Family owned fitness centers can keep their legacy alive and get their message out to their health conscious audience through some high utility handouts like duffel bags, cooling towels, sports bottles and a lot more.
How do you plan to observe this day? Share your ideas; we would love to hear from you.