How to Survive and Succeed in Trade Shows
Trade shows offer fabulous network opportunities for marketers to meet others in the industry and potential clientele alike. However, to get the best outcome it is important for you to plan everything right. Whether you are a new comer or a seasoned trade show veteran , this survival guide will help you get through the long and chaotic day and get the best outcome.
Before the Show
The success of any trade show will depend on the level of preparation of your business. The more organized you are, the better will be the trade show experience. It is recommended to plan the event a few months back to avoid last minute crisis!
Once you book the stand, it is time for you to start designing your booth. To make it align with your brand identity. It should ideally be bright, attractive and welcoming for the attendees.
Send out invitations to your regular attendees and other exhibitors to make connections and make your booth buzzing with activity. If you need to book hotel rooms for your employees or special clients, it is better to do it early as hotels around the trade show venue will get fully booked quickly.
Order the most trending custom promotional items for your swag bags. Make sure to choose practical yet budget friendly handouts that will serve as brand reminders for a long time even after the event. Some of the best handouts include custom pens, drinkware items, T shirts, tech accessories or something similar.
On the Trade Show Day
Reach the venue early enough to explore the area and familiarize yourself with the layout of the event and the locations of other stands.
Make sure to carry the camera to take snapshots for your social media pages. You can even tweet the happenings live and tag people to engage the online audience and enhance the exposure.
A friendly team at the booth will end up as the biggest crowd magnet that will draw the attendees in. The employees should make the best brand advocates for your business and sell your business to the attendees in a fun and friendly way.
Your team outfitted in the custom apparels in your corporate colors, imprinted with your logo and message will be the best advertisements for your business on the day. How popular your employees are with the attendees will be the key in making your booth popular.
After the Trade show
Follow up the leads you made to keep the attendees reminded of your brand even after the event. Else, you’ll soon be forgotten in the masses of exhibitors that your attendees met that day!
If you need more tips to ensure a successful trade show participation, reach out to our team and they’ll be happy to help.