Easy Tips to Refresh Your Brand And Plan A Business Makeover In 2020
New Year gives a great opportunity for people to leave behind the old and to embrace the new. Give your brand a fresh image in 2020 with these handy tips. New Year resolutions could be plain hype; but bringing along a few new ideas will refresh your brand image and drive up the positive vibes.
Here are a simple ways to refresh your brand in the year ahead.
Spruce up the space
Simple renovations, a fresh coat of color or some new furniture items or light fixtures for your stores- even simple ideas will make a lot of change. Make sure that your store looks inviting and fresh. Your customers will never fail to take note of the refreshing change from the old and customary look.
Host a Grand Re-Opening
Create a fresh interest among your audience by hosting a grand reopening to invite customers to see what is new! Celebrate during normal business hours or plan a special evening party in a theme that matches the new identity of your brand. You can even debut a new range of products or a fresh logo for your business.
Invest in some interesting and fine quality custom gifts that complement your business. For instance, custom ceramic mugs will make a great choice for cafes. Choose mugs in your brand color and get it imprinted with your brand and message to make it exceptional.
Some of the other popular handouts that can be considered include T shirts, stress relievers, pens, tote bags etc. These logo items will impress all types of audience groups and will never look odd in any promotional event. Wish to add a sweet touch to your holiday events? Opt for custom chocolates and candies and let your prospects carry home some sweet memories.
Welcome the New Year with some great appreciation gifts for your clients that will double up as your brand tokens. Gifts evoke a feeling of reciprocity among your audience; and make them feel obliged to patronize your brand more often. High utility function gifts like drinkware items, tech accessories or work desk items will keep your brand in their plain view thereby creating countless impressions in the process.
Enhance Your Online Presence
Make sure that your social media presence is good. Engage with your audience, share what’s new in your product line and tell them the interesting events in pipeline. Clean up your company’s online footprints; and boost your brand image by encouraging the users to post positive reviews and interactive discussions.
Have a better idea on your brand makeover for 2020? Share your ideas.