Custom Outerwear- The Most Influential Product for American Consumers

The 2022 ASI Ad Impressions Study show that outwear is the most popular custom giveaways among American consumers.

Marketers looking for the best swag to put their dollars into will find these apparel items a safe bet; to encourage their target audience to do business with them. High brand visibility coupled with fashion forward traits will especially make outerwear items a great choice for both the users and marketers alike.

Fashion girl in a winter city. Lady in a black jacket . Woman standing near building

Further, get your message across, and engage the audience with your brand in a subtle yet effective way with these most influential products among American consumers! Now that you know what it takes for you to impress the audience, it is time to delve deeper into some trending outerwear items.

Custom jackets

Comfortable and versatile, jackets are indeed popular among every genre of audience. Whether it is a golf weekend or an outdoor business event, custom jackets printed with your logo will surely drive up the fun of the event. Moreover, jackets are available in a wide range of materials and styles in all popular sizes. 

Choose a jacket color that complements your corporate colors and a model that is season specific. For instance, for cooler weather, you can choose fleece lined jackets whereas lighter jackets can be worn all year round.

Customize to make sure your logo  stand out nicely without being overwhelming. Custom jackets will also enhance the professional image of the employees; and make a practical way to promote your logo.

Women’s Vernon Softshell Jackets  are presented in classic colors. They have an outer shell made of 100% Polyester mechanical stretch woven, bonded to 100% Polyester graphic pattern jersey knit fabric. The waterproof, breathable membrane and critical seam sealing will keep out moisture. The water repellent finish and roll-away hood will enhance its utility in harsh weather conditions.


Custom vests make veritable addition to any work wear collection. Casual and functional, vests can be worn with formal wear in cooler weather conditions . It is trendy and ideal as attire for indoors and a weather proof safety wear for outdoors. Vests will keep the recipients warm, while putting your brand on bold display.

Branded vests can even be used as  employee uniform;  to enhance professional image especially during business events. It enhances the presence of your business’ brand; while ensuring a universal and professional look for the recipients. Vests are available in a wide range of models, in just about every price rate, which will enable marketers to choose models that fit their budget.

Men’s Fontaine Knit Vests are made of  Polyester sweater knit with brushed back. It features 100% Polyester brushed tricot knit inner zipper flap, and pocket with an exit port for an Earbud cord. Available in various color choices, these custom vests are indeed great investments, to highlight your professional identity.

Women’s Stinson Softshell Vests made from 100% Polyester mechanical stretch woven bonded to 100% Polyester anti-pill Microfleece have waterproof, breathable membrane. Ideal for the chilly weather, these stylish vests with water repellent finish, will even make your brand a great talking topic.

Looking for more? Browse our exclusive outerwear section to choose the most trending models.