A Quick Guide On Organizing Milestone Events
Celebrating a millstone is a moment of pride for most businesses. Apart from being a yardstick of performance and resilience, it is a wonderful opportunity for marketers to thank their clients and employees for being part during this incredible journey. Here are a few handy steps that will help you to make your event a grand success.
Send out invites
First things first! Send out invites for the milestone celebrations well in advance to make it easy for your customers to attend the event and make their plans. Sending out a mailer with a save the date magnet will make a cute way to share the news with your long time clients.
Send a follow up email a few days prior to the event to remind your customers of the upcoming event and encourage them to make arrangements. Make sure to highlight the special sales and discount offers of your stores during the special occasion. It will easily drive up footfalls to your stores and make your event well attended and successful. You can even hand out long expiry discount cards to your customers and attendees . It will get them back to your stores more often and reinforce their brand loyalty.
Company anniversaries come only once a year, and if you want your customers to make the most of this day, you need to go all out in promoting the event. Make sure to fine tune your marketing methods to suit the occasion and make a statement.
Freebies are indeed the biggest crowd pullers during all types of business events including anniversaries. Think of some interesting custom giveaways that align with the theme and impress the audience alike. For instance, popular gifts like printed T shirts, custom tumblers and pen gift sets are safe options to consider. These timeless giveaways are indeed here to stay forever.
Social media promotions
Share the snapshots of the event in your social media to get your message across. You can even host fun contests to enhance participation and engagement. The winners will get interesting gifts.
Further, decorate your venue with flags and banners printed with anniversary message and greetings. You can even choose table runners and paper napkins in your corporate colors to leave a lasting impression.
Announce an award program for your employees and business associates. It will also show that you care and highlight the affable working environment in your organization.
On the occasion of your company anniversary, you can also think of supporting a non profit through volunteering or fund raising. It is indeed a great way to show your social commitment and your customers will love your brand more for this reason.
Need more creative ideas? Reach out to our team or watch this space for our daily blog posts.