2016 ASIC Survey report On The Promotional Products that most companies bought In The Last 12 Months

Year after year, promotional product popularity and trends keep changing. Marketers keep a close watch on the most popular gift items and try to incorporate these in their marketing mix to ensure a successful marketing campaign.

The 2016 ASIC survey report has listed out the most popular promotional items that businesses purchased in the last 1 year, which will surely drop a few hints.

1. T shirts: The first in the list continues to be promotional T shirts, which took credit to 52% among promotional items.
2. Writing instruments were pitched in the second slot. It accounted for 51% of logo items purchases by business owners for promotions.
3. Bags: 47% of promotional items that marketers bought included custom bags. Functional and popular, logo bags are available in a range of choices too.
   
4. Drinkware: At 42%, custom drinkware was at position 4. These every- day items have yet again proved its popularity among the masses.
5. Polo shirts: 37% of the promotional items bought by marketers comprised of polo shirts. Casual and colorful, these trendy apparels are here to stay for sure!
6. Desk top/ business accessories: These essential items accounted for 33% of the total promotional items purchases by businesses in the last 12 months.
   
7. Caps/ headwear: At 31% , these apparel accessories was in 7th position. Be it as weather wear items or trendy accessories and style statements, caps and headwear items will never go out of style!
8. Buttons/ badges/lanyards: These tradeshow staples accounted for 29% of the purchase of promotional items in the last 1 year.
9. Outerwear: Custom outerwear items accounted for 25% of promotional gifts that businesses purchased.
   
10. USB Drives: These highly useful technology items of custom USB drives clocked 24% of the total sales in custom gifts. This handy gadget that ensure safe storage, transfer and transport of data, images , movies and music is likely to be around for a long time for sure.
11. Magnets: Old fashioned yet effective and attractive, custom magnets account for 24% of logo items. Some habits never change as nobody can resist these nostalgic handouts that have been decking up their refrigerator doors since a long time.
12. Awards/ trophies: Tell your employees how much you appreciate their effort by handing out these logo awards and trophies, which added up to 23% of promotional gifts.
    

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