6 Top Marketing Ideas For July 4th Promotions

July 4th is undeniably the biggest national holiday for all Americans. With only a few weeks remaining for the big day, it is time for marketers to come up with some innovative marketing ideas that will put their brand part of the events. Paint the town in red, blue and white themes with custom gifts, bunting and balloons that scream out your brand for everyone to see. It is especially a good time for small businesses to drive up their brand image. However, the key to a successful campaign is to invent fresh marketing ideas that will never fail to grab the attention of your audience.

Top 6 Marketing Ideas For July 4th Promotions!

Apart from the usual holiday staples like holiday offers, freebies and social media contests, you can think about some new tips that will pack a punch to your July 4th promotions. Not sure how to go about it? We have some easy tips for you

Decorative gifts

Everyone will love the star and striped handouts. Be it flags, buntings or streamers- anything that bear patriotic colors will be hugely popular. You can even hand out free themed gifts like pens, patriotic caps and tote bags among many others. Spread the word and see how people swarm around your stores. These holiday decorations sell fast only during festivities. So, make the most of it. Announce special deals and make your campaign louder and colorful to grab the attention of everyone around. Make a buzz about July 4th promotions and see how fast your message spreads in your community.

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Sponsor a parade

The main attraction of July 4th events are the parades that happen in every city. Try to be a sponsor of the event if possible or hand out custom gifts like T shirts, water bottles or caps and hats imprinted with July 4th message along with your brand and artwork to enhance your brand recall and goodwill. These functional gifts are most likely to be well retained for a long time even after the event and will make a talking topic for your recipients. You can also make a patriotic themed float to promote your brand and to honor the holiday alike.

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Be sociable

Independence Day is a great time to feel quintessentially American. So get into the crowd, make friends, strike up a conversation with the prospective clients and make this day truly memorable. Encourage your customers to post their July 4th videos and images on your Facebook page to enhance the interaction. Hand out your business cards to the holiday crowd and see how the revelers will be keen to visit your stores once the festive frenzy gets over.


No Fourth of July celebrations can be complete without fireworks and evening fairs. Scores of families gather outside to soak up the fun of the event. Make sure to host an event or book a stall in an event and get noticed. Your team in branded apparels will enhance the professional look of your business while fun contest and kiddie zones add a festive flavor to the event. Set up a pop corn machine or a chocolate fountain to keep the kids cheerful as their parents take a look at your products and have a word with your sales personnel. You can even dole out chocolate gift boxes for the attendees or set up a barbecue to tempt them to stay longer and explore your booth. Another interesting way to enhance the fun of the day will be to hand out some small fireworks for your attendees. These little yet thoughtful gestures will go a long way in enhancing the brand popularity in your locality and your social presence.

Kite flying contest

The Holiday street party will go on the whole day. So, custom gifts like pinwheels or kites will all go a long way in keeping your brand close to their holiday mood. Personalize these with your brand and message and let your brand hit the sky, grabbing the attention of everyone in the festival venue. You can hand these out for free or for a small token amount and the whole crowd will be impressed by this innovative promotional method that will sneak in your brand right into the middle of the holiday crowd without having to be even a wee bit sales pitched!

Summer sale

With the summer season in its full glory, July 4th is also a great time to pep up your summer sales as well. Plan a sale on summer staples or a fund raising event for a social cause, announce some holiday discounts and see how the footfalls increase.

Now that you have some of the top of the lot promotional gift ideas for a Fourth of July marketing campaign, set the ball rolling by shopping at ProImprint, the one stop shop for all your promotional items.

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July 4th celebrations – Special promotional gift ideas to consider for marketers