6 Benefits of Employing Custom Gifts in Elections
Custom gifts have had an important role in American politics for more than 200 years. The first promotional gifts trace its history to the times of George Washington, who set off a trend by using commemorative badges in his Presidential campaign, some of which are still kept at the Museum of the City of New York.
Most forms of conventional advertisements like TV or newspaper have only a short shelf life and that is where custom gifts score high. These will not just get your message out to the audience but will enjoy a longer retention as collectibles and gifts alike.
Promotional items can easily drive up a candidate’s identity and that is exactly why political campaign managers and candidates have been shelling out a fortune in procuring the latest and the best logo gifts ever. Bloomberg View reports that in the 2016 presidential election, the promotional expenses are likely to hit a staggering $10 billion mark.
As the Presidential election date of November 8 is fast approaching, candidates in the political fray are leaving nothing to chance in choosing the best promo gifts.
Here are the 6 unbeatable advantages of using promotional gifts in election campaigns
- A tangible marketing tool
Custom gifts engage the audience with your political message in a tangible way. Some of the popular custom gift ideas for this campaign season include promotional flags, car magnets, hand fans and fitness bottles, which ensure the much desired portability to your message.
- Custom Gifts remind voters about your candidature
Promotional gifts will easily imprint your candidate’s name in the minds of the voters. The best thing is that even after the elections, these keepsakes will make memorable souvenirs all their lives.
- Cost effective
Promotional merchandise is available in all possible price rates, which makes them great choices for mass distributions like election rallies and meetings. We at ProImprint have an impressive line-up of budget friendly custom gifts to consider including pens, T shirts, decals, keychains and bookmarks– just to mention a few!
- Build relations
Freebies will reinforce your bonds with your supporters and show off your warm and friendly milieu. Personalized gifts like T shirts and bags will all make great hand outs to get your campaign message out in style.
- Logo gifts fan up patriotic feelings
You can even choose custom gifts in patriotic themes to evoke a nationalist feeling in your recipients. Use stress balls, keychains, car magnets or handfans in stripes and star theme to remind them of their national pride and encourage to cast their ballots.
- Great value for your investment
Custom gifts will spread your message to your target audience and will bring in more followers, thereby increasing the popularity of the candidates.
Now that you have a fair idea on how logo gifts can influence the voters and even sway the turnout, it is time for you to pick the best from ProImprint!
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