Everything You Need to Know About 2021 Halloween Retail Trends and Gift Ideas

Halloween is one of the holidays that normally see big spending. This year is not going to be different either. So, it will be interesting to take a closer look at the retail market trends and popular gift ideas.

  • The total Halloween sale is expected to hit 10.14 Billion USD in 2021 up from $8.05 billion in 2020.
  • Total spending on costumes will be around 3.3 Billion USD this year.
  • Consumers plan to spend a total of 3.2 Billion USD on decorations and 3 Billion USD on candy on 2021
  • Consumers are expected to spend an average $102.74 on Halloween in 2021.
  • 65% of consumers are planning to celebrate Halloween in 2021 with trick or treat events topping the chart.
  • 52% consumers plan to decorate their homes or offices on Halloween theme, 46% plan to host or attend costume parties while 44% consumers plan to celebrate Halloween with pumpkin carving.

Marketers can cash in on these robust trends by including Halloween themed gifts in their promotional strategy. Organizing trick or treat fun events is another way to get more footfalls into the stores and engage the audience to make your Halloween promotions a cut above the rest.