Why Promotional Items Are Not Just For Big Businesses

In today’s digital business world, when most of the old school branding techniques are forgotten about, custom giveaways still continues to rule the roost.

Handing out a gift for free will let your clients know what your brand wants to convey to  them. All types of businesses – big and small will find custom giveaways a great addition to their marketing plan.

Low-Cost Promotions

If you are a start- up organization or a small company with a modest budget, you can easily find custom promotional items  that meet your budget. Most popular handouts like pens, totes and tumblers will fit your low cost scheme and help you attain your business objectives. Several low-cost promotional items can be leveraged for your brand’s benefit.

Budget friendly hands outs will offer an ideal entry-point for your company to kick-start your campaign. High utility items will provide incredible value for your customers even though the merchandise prices may be low.

Takeaway Shopper Tote Bags

Brand Recognition

Building brand recognition is an ongoing process that happens when your customers see your logo continuously and  instantly recognize your company and its related products or services.  Choose high utility handouts that will keep your brand on top of their minds to enhance your brand exposure without being overwhelming.

Conductor Ballpoint Pen / Stylus


While conventional ads like TV and print will promote your brand and ensure great conversion rates, the exorbitant prices of these publicity items may make it beyond the reach of budget marketers. If you don’t have the budget to run a TV ad campaign, custom gifts will be the next best option for sure.

19.6 Oz Embark Vacuum Insulated Tall Mugs

Free gifts are hard to resist

Freebies are something everyone will love. Most people will never part with an item they got for free – no matter how simple it may be! High visibility logo items that stay in plain sight of everyone will ensure more brand exposure and get your brand where you want it to be.

Men's Sarek Short Sleeve Tee

Ideal for  Everyone

Promotional items can be effectively used by both small and big businesses considering the countless choices on offer. Choose giveaways that match your budget to boost your brand awareness as never before. Whether you are scouting for corporate gifts, store promotional giveaways or fund raising items, these logo items imprinted with your logo and message will serve as your brand reminders in every promotional context to derive the best results.

How do you plan to incorporate custom giveaways in your promotions? Share your thoughts with us on our Facebook page.