Three Top Trends In Promotional Gifts For 2018

As we step into a brand new year in a few days time, it is time for most people to make fresh plans, dream big and attain the goals. As trends and forecasts in promotional gifts for 2018 already trickling in from various sources, it will be interesting to take a closer look at some top trends.

Three Top Trends In Promotional Gifts For 2018

Quality is likely to be the watchword

With clients and customers becoming more aware about the material their products are made of, quality and safety compliance will have a great bearing in promotional gifts. For instance FDA compliance in drinkware and CPSIA compliance for kids’ products are all likely to be commonly expected benchmarks. Product safety and quality will attain more significance in promotional industry. Gone are the days when any free gifts were welcome!

Eco friendly items

The growing awareness on ecofriendly initiatives all over the world has also inspired the promotional gift industry. With environmental degradation reaching an alarming state that could even threaten the existence of living forms on planet earth, we have reached a point of do or die. Natural fibers like cotton and jute that do not leave any carbon imprints or add to the landfills will be the hottest choices in promotional gifts.

Jute tote bags, cotton caps or cotton T shirts, wooden coasters are all brilliant examples of ecofriendly promotional items. Marketers who wish to adopt a socially responsible and sustainable promotion will have a lot of gift options to consider in the year ahead. The best part is that reports show that customers support brands that are ecofriendly and socially committed than brands that talk only about building business and turn a blind eye towards the rest of the social issues!


With the emergence of athleisure apparels that seamlessly transform from office to casual wear and back will be the hottest trend in 2018. The emphasis will clearly be on models and materials that can effortlessly fit in both office and everyday life. Formal dressing style will be replaced by relaxed apparel with half sleeve dress shirts and micro fleece jackets becoming the fashion mantra even in corporate circuits.

When a lot of hot trends sweeping the promotional industry, how can we at ProImprint remain oblivious to the latest trends. We have added a lot of trending promotional gifts that incorporate the latest trends and feature to cater to the needs of our fashion forward customers and clients. Browse our well stocked stores to pick the freshest designs and models in town and jumpstart your New Year promotions with a bang! Happy New Year!

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