The Top Three Industries That Use Custom Gifts As Their Marketing Swag

Industries use custom gifts to build brand awareness, drive tradeshow traffic and to generate new customer leads or as part of incentive program for employees and more. Here are the top three industries that use custom gifts as their marketing swag.

The Top Three Industries That Use Custom Gifts!


The educational services market in the country has been growing steadily over the last many years. According to the Bureau of Labor Statistics, the educational industry employs over 3.5 million people in the over 300k establishments in private Education Service industry and under local, state and federal government institutions. In a highly competitive business environment, educational institutions adopt the most innovative and effective promotional methods to grab the attention of their audience. Freebies have been one of the most popular ways to get the message across. Take a look at some custom gifts that can be used in the education industry.

Pens and pencil sets: The first thing that any school going kid may ever need is the writing supplies. So can there be a better custom gift than custom pens and pencil sets for educational institutions to make their brand popular. Choose from a range of colors and models to align with your brand theme and budget.

Erasers: Offered in a delightful range of models and shapes including star, heart, circle, hat shaped and more, these brilliantly colored custom products will keep your brand right in front of the audience. These logo items will make great gifts for back to school kits or can be handed out during any school events.

Sticky notes These little notes that inspire people to think and be creative and fun loving will make a perfect hand out for promoting educational institutions.

Notepads: Let your recipients have a handy notepad to scribble down their thoughts, schedules and plans. It will make a great gift item for teachers and students alike.


Financial markets in the United States are the largest and most liquid in the world, which accounted for 7.3 percent of U.S. gross domestic product in 2016. Employing over 6.2 million people, the financial services and insurance sectors are well poised to make a steady growth in the year ahead as well. Make the most of the bullish trends of the industry by promoting your brand with appropriate custom gifts.

Classic Piggy Banks: The simplest form of savings banks, piggy banks make a great custom gift for promoting financial services and banks. Imprint your brand and message and see how these logo items will encourage the recipients – both young and old to save.

Custom calculators: When the name of the game is numbers, can there is a better gift than calculators to get the message across for financial companies. Put your brand and message on and make your brand recall go up!

Planners: These weekly and monthly planners will make a highly useful handout for financial services. Imprint your brand and message on these and see how these logo items generate a lot of interest.


Health Expenditures in the U.S continue to rise and it hit the $3.54 trillion in 2017 and is projected to rise up to $5.55 trillion in 2025.The healthcare providers try to grab the maximum attention of their customers by resorting to multi pronged marketing strategies including using custom gifts as their marketing swag.

Some of the ideal and industry specific custom gifts for the healthcare industry include

Hand sanitizers: Every time your recipients use it to stay germ free, your brand on it will get a wide angle display. These items get used up daily and your brand recall will hit a new high.

Wet wipes: A handy way to stay clean and refreshed, wet wipes make popular gifts to consider. Put your brand on for regular brand exposure.

Lip balm: Your recipients can say goodbye to parched and cracked lips and the seasonal woes when they have these custom lip balm offered in a range of popular flavors.

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