Promotional Product Impression Analysis  – Custom Pens (Infographics)

2019 Edition Global Ad Impressions Study by Advertising Specialty Institute (ASI) shows the biggest promotional takeaways that ensure the best value for your promotional dime.

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Based on personal and online surveys among consumers in the US, Canada, Mexico and parts of Europe, this product impression analysis include the most owned promotions items and how these logo items influence the  buying decisions of consumers and their brand loyalty.

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Here is a quick glance of the  promotional potential of customized pens and the factors that make these potent marketing tools
Shimmer Stylus Ballpoint Pens

Custom Pens are the most owned promotional items among Americans!

89% people own writing instruments! Though American consumers own a wide variety of promo products, Custom pens top the chart by being the most owned promotional item.Nine in 10 consumers report owning logo pens

 20% of consumers own more than 10 promo writing instruments

Custom pens make 3000 Impressions!

Promotional writing instruments make 3000 impressions during their shelf life. It is truly incredible considering the fact that pens have been around for a long time and its relevance has only gone up with time. Even in this digital age of smart phones and gadgets, pens continue to be one of the must-haves for most people- not a small thing!

Sassy Ball Point Pens

Pens are retained for 9 months or more!

Writing instruments get an average retention of 9 months among your audience during which pens make countless brand impressions.

Cosimo Bettoni® Ballpoint Pens


Pens have a very low cost per impression!

A pen that costs $1 will have a CPI of less than 1/10 of a cent per impression! The low cost per impression  of pens make it a safe bet for mass  promotional needs or as mailer gifts or trade show swag. When you need to reach out to a big audience and   still stay on budget, pens will be a superb choice !

51% of customers state that they are more likely to do business with the advertiser that gave them the promo writing instrument

This analysis clearly shows the power of promotional pens and its affordable cost-per-impression (CPI). Pens are available in a wide range of models including metal and plastic. Eco friendly models like wooden pens, wheat pens and recycled paper pens are the latest trends to check out.

The Venue Aluminum Pens

Offered in just about every price rate, custom pens make versatile and infinitely popular handouts for promoting all types of events and brands.  You can even choose novelty pens in a range of peculiar shapes and patterns to match your promotional theme. The compact design will make pens easy to store and distribute during mass promotional events.


Nothing can beat the timeless charm of custom pens. Everyone will like to get pens anytime, anywhere. An extra pen is always welcome. So, just imagine the exposure your brand imprinted on custom pens will get.