How Custom Candy Wrappers Can Market Your Company

Candy wrappers as promotional items!  It might not ring a bell in most people’s minds. But attractive candy wrappers imprinted with your brand and message will get the undivided attention of your prospects in just a few seconds when they unwrap these sweet delights.

If you thought an ideal promotional product is something that has to be retained for a long time and used everyday, you could be surprised by the branding potential of candy wrappers.  Still on fence? Here are some solid reasons that prove candy wrappers indeed hold tons of promotional potential within their innocuous profile!

1.Incredibly popular

U.S. Chocolate Sales had hit $25 Billion in 2019, which highlights the strong love of Americans for chocolates and candies. Reports show that 53 percent of U.S. consumers eat chocolate once a week or more, and 72 percent of chocolate eaters consume the confectionery as a treat.

32 percent buyers buy more chocolate around the holidays for personal use or as gifts. New product launches in the country increased by 18 percent between 2013 and 2014, which shows how popular candies are in the US.

2.Everyone Loves Candies

People instinctively gravitate to candies and chocolates. Apart from satiating their sugar fix, candies make people feel good too. Studies have shown that chocolates release endorphins or happy hormones that beat stress and help people to stay relaxed. So, every time they reach out to their favorite candies, your brand imprint will grab their attention.

Candies offer a lot of delightful choices as well including hard candies, soft candies and gummies among others for every genre of sweet toothed prospects. Make use of the small yet high visibility imprint space with short and snappy headlines or artwork to get all eyes on it. Make sure to keep your message short and sweet so that your recipients can read it clearly.

3. Nobody can ever have enough of candies

Custom candies are irresistible handouts that nobody can resist. It won’t clutter your desk or purse but will ensure pure bliss and satiate the candy crush in everyone. Candies ensure a positive sensory experience and can even be the highlight of a day.

4.Candies get shared

The best part of custom candies is that your message doesn’t stay with the original recipients but get a wider audience as people share candies among friends. And your brand becomes a great talking topic for them. You can put a fish bowl of custom candies at the billing counter or the tradeshow desk to inspire the attendees to grab a few so that your message gets shared far and wide. It’s a win-win situation

5. Easy to customize

Though candy wrappers may be small, these are bright and brilliantly colored , which sets a perfect backdrop for your logo . Choose short and crisp message that is easy to read and is eye pleasing. It can be as simple as your logo, a coupon code or a URL for the consumers to visit.

Choose superior quality custom candies or chocolates that matches the quality of your products and services to leave a sweet impression behind.