Handouts That Make Your Promotions In The Sun Loads Of Fun
Summer is in full swing and it is time for most people to stack their beach deck and bring out the toys and folding chairs. Marketers planning a summer campaign have some amazing gift ideas that will get their campaign through without any hitch.
Summer is the best time to stay connected with the prospects for marketers as people will be outdoors and in a fun mood. Influencing their purchase habits won’t be as easy as an afternoon in the hammock. Make the best of the summer vibes and keep your customers happy and jovial with some great custom gifts that will get them gravitating towards your brand.
Some Like It Hot!
Reports show that people remain happy and jovial during hot weather and will be in a mood to shop and explore more during summer. 46% consumers are more likely to shop at 77 0F than at 68 0F and will be willing to pay more for goods during balmy weather conditions
Summer is vacation time for schools; families go out shopping more often during holidays. It is a relaxing and socializing activity too. Between June and September, Americans indulge in the biggest shopping spree of the year.
To put it in a nut shell , summer is a great time to go on holidays, to shop till they drop, soak up good weather and to have some great time with family and friends.
Now that the Back to school shopping is in high pitch and Labor Day gift list ready, shoppers have an exciting time ahead.
Marketers can include more of summer staples like T shirts, beach towels, can coolers, sunglasses etc in their marketing mix to get their message well displayed in front of the outdoorsy crowd. These gifts can also be included generously in their fun contents and social media promotional campaigns.
Some promotional ideas
Continuity Programs: Inspire to buy again and again by offering a surprise gift at the end of summer!
Free Surprise Gift: Handout a free surprise gift for your regular customers to make them happy and surprised. Sun screen, lip balm, beach balls – there are countless gifts in all possible price rates.
Targeted Rewards: Push your back-to school campaign season by announcing a chance to win a college scholarship.
Promote Multiple purchases: Offer discounts and incentives for marketers buying multiple gifts in a single purchase.
Seasonal trigger: Offer discounts or gift coupons with summer outdoor products to boost the sales.
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