Corporate Apparel Style Tips and gift ideas for Industry Tradeshows
Corporate apparels make an extension of your brand identity and will make your team stand out. Whether it is a formal business event like tradeshows or something casual like golf weekend, custom apparels will leave a lasting impression. For instance if you are attending a financial convention, a suit jacket or blazer is a must and if business is into personal fitness niche active wear may be more appropriate.
Dress according to the business line and according to what clients expect in your industry. Dress up elegantly and formally to stand out from the attendees. Custom imprinted T shirts will make a great way for your crew to stand out.
Dress For Comfort
At outdoor trade shows, be prepared for the change of weather and take a sweater or fleece jacket to layer to cater to the chilly evenings during spring and early winter. Summer events may require your team to dress up in breathable moisture wicking fabric clothing that will keep them comfortable.
Flaunt the Team colors
Wear the brand color so that your team will look identical. Your employees will feel team proud while the attendees will never fail to spot the team that stands out in dashing brand colors. If you are not planning to wear apparels in brand color, the next best option will be to opt for some classic colors and well coordinated shades that will round off your professional image. Mismatching colors and gaudy tones will be a bad idea as it may convey wrong message to your audience.
Wear Branded Apparel
Get the apparel imprinted with your logo and message to leave a lasting impression. Attendees will find it easy to associate your logo with your team at the booth and develop instant rapport. Wearing your brand is a powerful way to make an impression and tell your clients that you believe in your products and are proud about your logo. However, make sure to do it in a tasteful way. Overdoing it by wearing too many branded apparel will be a weird idea
Everyone loves trade show freebies. Make sure to choose promotional products that your attendees will use long after the event. Think of everyday items like tumblers, totes or pens that make tangible reminders for your business. These logo items will follow your recipients wherever they go and create valuable brand impressions.
Take tons of snapshots
Spread the word among your followers and fans in social media by posting some great snapshots of your team and the tradeshow floor. It will go a long way in enhancing the repute of your brand and visibility.
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