A Few Facts That Make Custom Gifts Effective Marketing Tools

Marketers have been using custom gifts as part of their marketing mix for a very long time. Ever thought what makes these logo items popular? Apart from being a walking talking billboard for your brand and message, these make popular and personalized gifts that people need in their daily lives. Here are some of the interesting stats of these custom gifts that you may not have thought about.

1.Popularity

8 in 10 customers own anything between 1-10 custom items

Custom gifts are immensely popular and it is estimated that 8 out of 10 customers own anything between 1-10 custom items. Everyone loves freebies and the immense popularity that these items enjoy makes it a potent tool to introduce and build their brands for marketers.

As per the popularity ratings, technology items are the most popular gift items. Some of the popular choices on offer include custom powerbanks, speakers and earbuds. In the present digital world, where everyone uses technology items in their work, play and everything in between, can there be a better gift idea than these custom items. Everytime they use these logo items, your brand will enjoy repeat impressions.

Health and wellness products also enjoy high popularity among the users. Reports show that 27% of recipients carry these logo items wherever they go. Choose from a range of options like wet wipes, Hot and cold packs, hand sanitizers and more.

Custom writing instruments enjoyed a popularity rating of 91%. Reports show that 50% of recipients use custom writing instruments. Be it at home, work or on the move, everyone needs pens to make quick notes and scribble down information. Long lasting and reusable, writing supplies make thoughtful corporate gifts as well.

2.Retention

60% of customers retain their custom gifts for upto 2 years.

The reports of PPAI ( Promotional products Association International) show that 60% of customers retain their custom gifts for upto 2 years. While brochures and flyers have a very short shelf life, custom gifts will enjoy a long retention and every time your recipients see these logo items, they will be reminded of your brand and message. The regular and repeat impressions that these logo items can make for your brand is the biggest advantage of these custom gifts

3.Frequency of use

53% of recipients use a promotional item atleast once a week or more!

• 53% of recipients use custom gifts atleast once a week or more thanks to the functional features of these promotional items. By handing out practical and daily use custom items, you are rest assured of regular and consistent impressions.
• 55% of promotional items are kept at home while 24% of custom gifts make personal items that the recipients carry wherever they go.
• 63% of recipients who find the logo items not useful pass it on to others.

So, if you have never thought about making custom gifts part of your marketing mix, it is high time that you start thinking about it right away! Browse our collection of custom gifts to find a gift that matches your needs.

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