Sun, Fun, And Summer Swag: The Ultimate Brand Boost
- Posted by Kyleigh Wall
- Posted on May 12, 2025

Summer is the perfect time to get your brand in front of people, and what better way to do it than with fun, practical, and eye-catching promotional products? As people head outdoors for their vacations, BBQs, and beach days, your brand can tag along for the ride. Whether you’re looking to provide a little something for your employees or impress potential clients at an event, custom swag is the key to creating lasting impressions.
In this blog, we’ll explore the top promotional products that will keep your brand cool and memorable throughout the season. So, grab your sunglasses and sunscreen because we’re diving into the best summer promo ideas!
Why Summer Promotions Matter
When it comes to promoting your brand, timing is everything. And there’s no better time than summer to get your brand into people’s hands. The summer season presents numerous opportunities for companies to showcase their products in a fun, engaging way. Whether it’s outdoor festivals, company picnics, or beach days, summer events are the perfect backdrop for your custom promotional items.
Here’s a stat worth sizzling over: According to Customcy, “If a product can be customized, 75% of Gen Z will likely purchase it.” That means branded summer swag isn’t just fun, it’s strategic. Customization turns your products into personal must-haves, especially for a generation that values individuality and style.
Plus, the practicality of summer products makes them more likely to be used repeatedly, continuously boosting brand recognition. A custom cooler bag, a stylish tumbler, or a vibrant beach towel doesn’t just get noticed once; it becomes a part of the recipient’s daily routine. And every time someone uses it, your logo gets another moment in the spotlight.
Stay Cool with Custom Cooler Bags
When the summer heat cranks up, you want your customers to stay cool—and your brand should too! That’s where custom cooler bags come into play. These aren’t your run-of-the-mill totes, folks. Cooler bags like the Hefty Cooler Tote Bag or the To-Go 20 Can Cooler Bags keep drinks cold for hours and offer a stylish, functional canvas for your logo.
Custom cooler bags are perfect for summer events like beach days, picnics, and outdoor festivals. They’re spacious, durable, and guaranteed to be used over and over again. Plus, your logo gets prime real estate every time someone grabs a cold one.
Whether you’re planning an employee giveaway or looking to impress clients at your next outdoor event, cooler bags are an unbeatable choice. Trust us, this isn’t just a “nice-to-have” promotional product; it’s a summer essential.
Sip in Style with Custom Drinkware
Summer and drinks go hand-in-hand, so why not give your customers a stylish way to stay hydrated with custom drinkware? From insulated tumblers to sport water bottles, your brand will be at the forefront of every sip.
Think about all the beach trips, hikes, and backyard BBQs that happen during the summer. A 40 Oz Safari Tumbler or a 25 Oz Hampton Stainless Steel Bottle is perfect for keeping your logo in the spotlight. Plus, with eco-conscious consumers on the rise, reusable drinkware is a practical and sustainable choice. These products provide great exposure while promoting a greener lifestyle.
The best part? People love drinkware that keeps their beverages cold or hot for longer, which means your promotional items will get used daily. Now that’s a win for both your brand and the planet.
Make a Splash with Custom Beach Gear
Summer isn’t summer without a day at the beach! So why not take your promotional game to the sand? Custom beach gear like beach towels, totes, beach balls, and custom sunscreen is a fun way to get your brand seen by tons of potential customers. Imagine your logo front and center on a custom beach towel as someone lounges by the waves or on a beach ball being tossed around at a company picnic. And, if you want to do one better, custom cooling towels will be a lifesaver to withstand that hot summer heat.
But, let’s not forget about the classic custom koozie. The perfect way to keep drinks cold and your brand front and center at every event. These portable, practical, and popular items are a hit at any summer gathering, ensuring your brand stays cool in more ways than one. Plus, they’re small enough to fit in a bag, making them a handy giveaway that keeps your logo in people’s hands all season long.
These products make for great giveaways at summer events like festivals, company outings, or outdoor promotions. Not only are they practical, but they also add a fun vibe to your marketing strategy. Custom beach bags and towels aren’t just for the beach either. They’re perfect for pool parties, lakeside gatherings, or even as a part of a summer-themed giveaway.
Outdoor Fun and Games with Custom Promotional Products
From backyard barbecues to corporate summer retreats, outdoor activities are a staple of the warmer months. That’s where custom promotional games come in! Picture this: A custom pickleball set or a personalized mini frisbee at your next company event or outdoor trade show. Games are the perfect way to keep people engaged while promoting your brand in a fun and memorable way.

People love to unwind and have fun under the summer sun, and custom gear like sunglasses, beach chairs, and umbrellas are perfect for keeping your brand in the spotlight while people relax and enjoy the season. Imagine your logo on a pair of custom sunglasses as someone lounges by the pool or on a branded beach chair set up at a company picnic. These practical, stylish items elevate the summer experience, turning your promo gear into a must-have accessory for any outdoor gathering.
Plus, your company’s logo will be front and center in a setting that’s all about fun and connection, making these products prime for creating lasting impressions.
Make Your Brand the Life of the Summer Party
Summer is all about making memories, staying cool, and having fun, and your promotional products should reflect that energy. Whether you’re opting for custom cooler bags, stylish drinkware, beach gear, or outdoor games, ProImprint has you covered with a range of products that bring your brand into the summer spotlight.
So, what are you waiting for? Start planning your summer swag today, and make your brand the highlight of every BBQ, beach day, and corporate event. Shop our full collection of custom products today at proimprint.com, and let’s make this summer unforgettable!
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