Tradeshow season is rolling in and in the next few months a lot of tradeshows will be happening in different parts of the country. Tradeshows bring together a large crowd under a roof and for marketers it is a life time opportunity to address a large audience and to promote their brand. However, on the […]

With the reading habit on its lowest ebb, authors find it harder than ever before to promote their books and to stay ahead in the competition. For professional authors, selling books is the name of the game because the loyalty and the proceeds of the sale is what sustain them. Building readership is something that […]

Trade shows have always been traditional marketing strategies used by companies to showcase their latest products and to enhance their business network with other companies and clients. In the U.S, trade shows still remain one of the most profitable business-to-business (B2B) media strategies and it generates billions of dollars every year mostly by registrations. (12.6 […]