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The Latest in Halloween Retail Trends 2025 – Must Read

Did you know that the shopping frenzy and the eerie excitement that comes with Halloween started  early in summer itself in 2025 ?.  Reports show that 47% of survey participants started their shopping before October, compared to just 32% a few years back.  it’s the new reality of Halloween retail. For brand managers navigating these shifts will not just prove to be beneficial but will make an essential part in surviving the holiday season competition.

Most stores stocked up Halloween merchandise early in summer this year to woo the shoppers. The displays included beach towels and sunscreen in Halloween themes, which is an unusual sight to most conventional shoppers that associate this holiday with the fall season This early rollout is not an isolated incident for the scores of Halloween enthusiasts. The extended timeline enables the retailers to ensure better inventory management and ample time to plan promotions fit enough to grab the attention of consumers fairly early. 

Some of the Halloween best sellers of ProImprint include  Pumpkin shopper bags, drawstring bags for trick and treats, fun themed glow sticks, Halloween must- have items like pumpkin scoopers  and so much more! We have an exclusive section of Halloween giveaways in every genre to satiate your shopping instincts! 

Who’s Shopping for Halloween the Most?

People in the age group of 25- to 34-years are more likely to shop early for Halloween this year than others, with 56% planning to begin much before October. It is estimated that the average spending per person will be in the range of $124.43 this holiday. The emphasis of most shoppers will be to create memorable experiences for their families rather than just shop blindly. Millennials with children and in their early 40s may spend more on costumes and decorations and family themed Halloween offerings. 

Halloween Retail Market Trends

The most successful Halloween retailers aren’t just selling products; they’re selling experiences complete with music, lighting, and animatronics to create a memorable experience with eye popping displays.

Halloween Marketing Ideas that you Cannot Miss!

Special Offers

Announce Special Offers on Halloween costumes and decorations. Halloween is the best season for special promotions to enhance footfalls and pitch your brand as a one-stop shop for all things Halloween. Make sure to offer irresistible discounts on popular costumes like superheroes or movie characters. Announce bundle offers on décor items like spooky lights and inflatables.

Early Bird Offers 

Encourage customers to shop early by announcing early bird offers that will also create a sense of urgency and get them fairly early into your stores

Flash Sales

Announce flash sales on specific days leading up to Halloween topped up with enticing discounts and deals on Halloween décor and costumes. 

Freebies with Purchase

Make Halloween shopping as exciting as never before by offering freebies with purchase beyond a minimum purchase amount. Some of the giveaways that can be considered include Halloween-themed stickers, candies glow accessories.

Bundle offers 

Bundle up Halloween products to make them more exciting and to woo last-minute buyers who might have missed out on the excitement.

Host an Online Halloween costume contest 

Inspire your followers to be at their creative best by sharing their best Halloween costumes on Instagram or Facebook. By tagging your business they get a chance to enter to win a prize. Costume contests increase engagement and generate user-generated content. Make sure to list out the inners on your social channels to create a connection.

Summing Up

There are limitless Halloween promotional products on the card. Just be your creative best to turn Halloween a sales powerhouse for your business while staying connected with your audience.  For inspiration, follow our blog posts or get in touch with our friendly team to make your Halloween promotions a wee different this year! 

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