Valentine Day Sales 2017 Predictions – By The Numbers
This year Americans are expected to be shelling out over $20 billion in the name of love on Valentine’s Day, which will be up by over a billion dollars from the 2015 statistics. 54.8% of consumers celebrated the day in style with gifts, parties and eating out. This year also the mood is upbeat and the figures are all set to see a surge.
Trends to watch out
- As in previous years, consumers in the age group of late 20s to mid 30s are likely to be the biggest spenders on Valentine Day gifts this year.
- Gender wise men are likely to shell out nearly twice as much as women on Valentine Day.
- Nearly 60 percent of men celebrating Valentine’s Day are expected to buy chocolates and fresh cut flowers this year while women will be settling for candies or greeting cards.
- Apart from these budget friendly V day gift staples, more expensive gift ideas like apparels, jewelry or planning an evening out are also likely to be popular among the love struck consumers this year.
Valentine’s Day has its importance as the first major consumer holiday of the year and consumers may leave nothing to chance when it comes to splurging on gifts, which is most likely to be overwhelmed with chocolates and fresh flower gifts.
For businesses, Valentine’s Day make a great occasion to get their message out. We at ProImprint have come up with an exclusive range of personalized Valentine’s Day gifts for businesses to treat and pamper their patrons, customers and employees on this day where people appreciate each other. We have listed a few custom gifts that you will find interesting.
Individually Wrapped Valentine Chocolate Hearts: In 2016, 47.5% people bought chocolates as Valentine’s Day gifts and this year too the popularity of these sweet delights are not expected to wane. Businesses who wish to weave in a Valentine Day theme into their promotions can consider these individually wrapped chocolate hearts to get their message out. Imprint your brand and message on these Individually Wrapped Valentine Chocolate Hearts and see how your brand will leave a long lasting sweet impression in their minds and taste senses!
Heart Theme Emissary Click Pens: Though candies and chocolates make the most popular gifts during Valentine’s Day, there is a mind boggling range of other custom gifts, which are more functional and long lasting like these heart theme emissary click pens. Featuring retractable, click-action design, these curvy click pens are printed with hearts, your recipients will remember your brand fondly even after the day of love notes and love letters gets over! Customize your brand logo and slogan to ensure a personal touch.
Valentine Heart Shape Carabiners: Wear your heart on your sleeve literally with these Valentine Heart Shape Carabiners that are well suited for all types of promotions. It doesn’t matter, whether you employ these promotional heart shaped carabiners as Valentine’s Day promotional products to show your love your customers. Every time they lock their keys in these rings, they will surely become closer to your brand!
We have a lot more; just browse along the exclusive range of Valentine’s Day gifts and earn your brand a place in the hearts of your recipients.
Reports show that the average spending on Valentine’s Day has been going up for seven consecutive years. Thanks to the healthy economic equations prevailing in the country this year also the shoppers will be keen to loosen their purse strings to buy gifts and impress their loved ones. The rise in the number of Americans working in either full-time or part-time jobs has also been an important factor in this regard.
The low airfare costs would mean that some people will be thinking of planning destination holidays or surprise trips on Valentine’s Day. Dining out will be another popular choice for the consumers as more people seem to be interested in spending their night out rather than enjoying a home cooked dinner complete with V day paraphernalia like candles , flowers and wine as in the past.
We have a quick round up of the 2016 Valentine’s Day gift stats, which will surely be a pointer on what is in store in 2017. Slight changes or unexpected trends can all pop up and it is precisely the volatility of the gift market that makes it all the more interesting. So, till the actual figures are out, we can only keep guessing on how the Valentine’s Day gift scenario will turn out to be!
Wishing you all a very Happy Valentine’s Day
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