Popularity of Yoga in America (infographics)

Yoga, the ancient holistic wellness system is taking the country by storm. The exponential rise in the number of Yoga studios and the people who practice yoga will prove this fact beyond doubt. Yoga has indeed become the hottest talking topic among everyone. The figures of 2016 show that there are 36.7 million yoga practitioners in the US., 74% of which has been practicing yoga for atleast 5 years.


Yoga is more popular among women than men. Figures show that 72% American women practice yoga, which is 26.4 million whereas 28% of men (10.3 million) practice yoga. Ideal for every genre and age groups, yoga will not just ensure physical wellbeing but also mental tranquility and peace.   It is considered quite effective in beating the stress induced by modern life style and the break neck pace of life.

16.8 Billion dollars were spent by Yoga enthusiasts on yoga accessories like mats, clothing, accessories and yoga classes. Yoga accessories thus have become a trending promotional gift among marketers to get across their message to their audience.  Be it yoga mat, towels or yoga blocks, these logo items will make great handouts to promote all types of brands and businesses and not necessarily businesses in the fitness niche. Show your audience how much you care for them by handing out yoga accessories that are personalized with your brand and artwork and enjoy consistent impressions for a very long time.

The US yoga and exercise mat business is expected to grow from $11bn to $14bn in 2020 so is the athleisure clothing segment. So, make sure to include these most trending items part of your marketing mix to grab easy attention. Well retained and regularly used, custom yoga mats will grab the attention of anyone who sees it and pique quick interest.

Here are some great custom yoga accessories that will easily pack a punch to even a low key promotional campaign

Yoga Mat And Carrying Case: Offered in a range of brilliant color choices, these yoga mats can be rolled easily and fit into the nylon mesh bag that comes with it. Imprint your brand and message on the generous imprint area and engage your audience with your brand in a subtle manner.

Yoga Stretch Bands Made of stretchable Latex Material, these stretch bands are available in various attractive colors. Easy to use and store, these custom products will enhance your brand vitality in no time.

Yoga Workout Towels These custom towels feature a super absorbent and fast drying material, which makes it a must have item for every yoga enthusiast. These will enable the yoga exponents to keep their hand and feet dry and ensure a firm grip over the mat. Personalize it with your brand and message to leave a personal touch.

Yoga accessories indeed make highly effective custom gifts. No matter you plan to use it as tradeshow swag. Holiday gifts or store promotional items, custom yoga accessories will make people sit back and take note of your brand. Make it part of your marketing mix and get the undivided attention of everyone around.

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