{"id":27214,"date":"2021-01-07T01:53:14","date_gmt":"2021-01-07T01:53:14","guid":{"rendered":"https:\/\/www.proimprint.com\/blog\/?p=27214"},"modified":"2021-01-07T03:51:15","modified_gmt":"2021-01-07T03:51:15","slug":"valentines-day-2021-trends-and-forecasts","status":"publish","type":"post","link":"https:\/\/www.proimprint.com\/blog\/valentines-day-2021-trends-and-forecasts\/","title":{"rendered":"Valentine\u2019s Day\u00a0 2021- Trends and Forecasts"},"content":{"rendered":"

Everyone is playing love sonnets for a successful Valentine\u2019s \u00a0day 2021, to get over the set backs of 2020. As \u00a0the Valentine\u2019s holiday holds credit of being one of the largest sales week of the year, which generates 30 -40 percent of the year\u2019s total holiday revenue , a successful Valentine\u2019s Day in 2021 will be crucial for the growth across the entire industry.<\/p>\n

\"2\"<\/a><\/p>\n

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Total Valentine\u2019s spending in 2021 is expected to exceed $25 billion in retail revenue.<\/strong><\/p>\n<\/blockquote>\n

A pleasant weather and a steady product supply in 2021 will tilt the scales in favor of the retailers. However, as Valentine\u2019s Day is falling \u00a0on a Sunday this year, it is likely to dampen the mood and the shopping fun\u00a0of Valentine\u2019s Day\u00a0 to some extent . Reduced labor, or less customer traffic are likely to be factors\u00a0 that can cause a potential downside. However, a clear forecast will only emerge as Valentine\u2019s week progresses.<\/p>\n

\"Valentine<\/a><\/p>\n

According to the National Retail Federation (NRF), an average Valentine customer in 2020 had spent almost $200 each \u2013 which was 21% more than \u00a0the prior year\u2019s figures. However , as Valentine\u2019s day is falling on a Sunday, which is not the best day for Valentine to fall on, the trends will be difficult to predict.<\/p>\n

People in the age group\u00a0 of \u00a018-24 plan to spend an average of $109.31 whereas \u00a0ages from 25-34 \u2013 with a higher disposable income expect to spend $307.51. The age group from 35-44 will be the biggest spenders at $358.78. As in each year of the survey, men plan to spend more than women.<\/p>\n

\"Heart<\/a><\/p>\n

Understand Your Customer preferences<\/strong><\/p>\n

A noticeable trend in recent years has been a sharp decline in the number of customers shopping for romantic gifts for their lovers or spouses. More customers are spending their dollars on Valentine gifts for co-workers, children, teachers, friends, and even pets! In fact, 50% of all Valentine sales are purchased for recipients other than a romantic partner! So, retailers can stock up gifts in these segments to bring in more footfalls and stand out in the competition<\/p>\n

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Fun Fact:\u00a0 27% of all Valentine customers will purchase a Valentine gift for their pet!<\/strong><\/p>\n<\/blockquote>\n

\"<\/a><\/p>\n

Diverse Gift category <\/strong><\/p>\n

The Valentine\u2019s Day gift category is expected to be a fair mix of both romantic and non-romantic gifts. 40% of all Valentine gifts purchased are likely to be flowers and plants. Only 17% of the total Valentine customers buy these gifts . So, retailers should ensure to create a diverse shopping experience for your Valentine customers by offering more\u00a0 custom Valentine’s day gifts<\/a>.<\/p>\n

\"Inkbend<\/a><\/p>\n

Contact less<\/b>\u00a0Shopping<\/strong><\/p>\n

It\u2019s quite certain that the health and safety will continue to be on your customers\u2019 minds in 2021. Even if business are functioning in a near normal way, \u00a0make sure to offer safe and contact less shopping options to make the shoppers\u00a0 feel reassured. It is a great time to offer home delivery , enhanced online shopping, and curbside order pickup.<\/p>\n

\"Valentine<\/a><\/p>\n

Valentine\u2019s Week 2021 will be a perfect time to engage the customers\u00a0 with some fun shopping experience, contest prizes and more. \u00a0You can even think of creating a \u00a0curbside selling event to make it all the more special for your customers! Serve a treat or beverage while the customer shops in their car and keep your curbside store stocked to the full to sell smart! \u00a0It will make your stores as a fun place to be for the whole family rather than just a place to shop.<\/p>\n

Did you find these Valentine Day early retail trends useful ? Be the first to share and spread the word<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone is playing love sonnets for a successful Valentine\u2019s \u00a0day 2021, to get over the set backs of 2020. As \u00a0the Valentine\u2019s holiday holds credit of being one of the largest sales week of the year, which generates 30 -40 percent of the year\u2019s total holiday revenue , a successful Valentine\u2019s Day in 2021 will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,941],"tags":[],"class_list":["post-27214","post","type-post","status-publish","format-standard","hentry","category-general","category-valentines-day"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/posts\/27214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/comments?post=27214"}],"version-history":[{"count":3,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/posts\/27214\/revisions"}],"predecessor-version":[{"id":27232,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/posts\/27214\/revisions\/27232"}],"wp:attachment":[{"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/media?parent=27214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/categories?post=27214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.proimprint.com\/blog\/wp-json\/wp\/v2\/tags?post=27214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}