Top 3 Holiday Shopping Trends 2022 for Marketers

Holiday shopping is at its peak. So, it will be interesting to delve into the  holiday shopping trends of the consumers. Reports suggest that consumers will start shopping earlier this year! Moreover, 2022 holiday retail sales is likely to  increase by 3.3% to $1.262 trillion as per the data of eMarketer.

Here are the top trends of the holiday market in 2022

Holiday spending may rise

Customers are likely to spend more during 2022 holiday season, thanks to the post-pandemic spurt of  energy and enthusiasm.  Brands can make the most of this upbeat trend  to market their products and make more sales.

Spread the word  on special deals and discounts through digital media and conventional direct marketing methods like  brochures  and leaflets with discount codes. Contextual targeting  is another popular strategy that can be adopted by marketers to make their ads reach their relevant content users and ensure  higher engagement and  better  cost efficiency.

As per the reports of eMarketer, holiday eCommerce sales will rise by 5.5% to  hit a staggering $235.86 billion in 2022 while Thanksgiving may grow by  14.1% to hit the $5.90 billion mark this year.

The  fine weather forecast will encourage more people to set out on holidays. So, consumers  will be obviously shopping for more gifts for their near and dear as they spend some family time with their  loved ones. 

Popular gift ideas

Travel gear will see a surge in sales  as the travelling community may need these items  to make travel easier. 

Apparel and accessories sales shot up by 22.5% to an impressive figure of $45.35 billion to make it the No. 1 category in terms of both growth and value .

Website makeover

Marketers can reach out to the massive community of online shoppers and budget watchers by including banner displays and interesting videos on their website. In addition, make sure that your sites are responsive on all gadgets like mobiles, tablets and desktop to make sure that you do not miss out any one out there.

2. eCommerce will account for the biggest pie  during 2022 Holiday season

ecommerce shopping has been rising steadily post-pandemic. Reports show that ecommerce sales in 2022 is likely to increase  by nearly 16%  this year. Marketers can customize their websites to enhance the shopping experience of the users and inspire them to come back more often. Custom giveaways and personalized messages to the customer  during and after order processing will make them feel special, while your brand can stand out from the competition. Marketers can also think of interactive promotional campaigns featuring their best-selling products to increase their holiday sales.

Cyber Monday, which saw an incredible online spending in 2021  is likely to be the No. 1 spending day of the season in 2022 as well.  Cyber Monday sale is expected to increase  by 12.0% to $12.22 billion this year.

Black Friday is all set to another big shopping day for Americans, which may rake in a revenue of $9.91 billion this year.

Small Business Saturday will inspire more consumers to shop with small and local businesses during the 2022 holiday season to support communities. Consumers support  companies that are charitable, ethical or environmentally responsible. So even small businesses can easily  drive sales by being sustainable and  building consumer loyalty.

Holiday Shopping Will Start Early

Early shopping trend that was noticed in 2021,  is likely to  prevail this year as well. Shoppers may prefer to shop fairly early to make the best use of loyalty programs and discounts. U.S. shoppers surveyed said they start holiday shopping earlier to avoid their favorite items being out of stock

These  holiday gift ideas and sale predictions will help you plan a successful holiday promotional campaign. Happy Holidays