Sure Fire Gift Ideas for Your Street Marketing Campaign

Street marketing is a rather quirky way to promote products in public places like street corners, beaches, shopping centers or at the sports venues. Though it may appear unconventional, street marketing is very effective in getting people remember brands in a delightfully different way than they are used to.

Street marketing involves multiple techniques to establish direct contact with the customers and to connect with them in an emotional plane. Some of the street marketing techniques that can be considered include contests, raffle gifts and free promotional gifts among many others.

Last week one of our customers, Dean, planned a street marketing to spread the word about his new cafe and to grab the attention of his customers. The free gift that he chose was obviously ceramic mugs but the response to the campaign was not as impressive as he thought.

Guess what went wrong? After a brief brain storming session with the product experts of ProImprint, Dean was better prepared for his next campaign.

• The gift he chose was ceramic mugs. Though these gifts perfectly complemented his brand, these breakable items were not suited for street marketing.
• People in the busy street corners found it difficult to carry these breakable drinkware items and his campaign fizzled out.
• Though he had used the same logo items in a tradeshow with success, it failed to fare well in street marketing.

For street marketing, some of the best suited gift items might include unbreakable and light weight items that are easy to carry. For Dean we suggested gifts items like coasters, metal mugs, coffee packs and coffee box with cups and more.

A neatly executed free gift campaign as part of street marketing can create a buzz for your brand and stir up a lot of interest in your business. Freebies capture the attention of your customers faster than anything else as a free gift will encourage them to share their email or to subscribe for your newsletters.

By imprinting your logo and message on the custom gifts you can leave a lasting impression in the minds of your audience and turn these freebies into a potent marketing tool. Everytime your recipients use these logo items, they will be reminded about your brand, which in turn will encourage them to check out your stores whenever they need your products or services.

Tips to remember

• No two promotional campaigns are the same. So, you may need specific gift items for different types of campaigns
• Find unique and interesting gift items that complement your business theme and that your recipients will use regularly.
• Choose light weight and unbreakable gift items for street marketing
• A raffle gift or a contest will draw the attention of the passers-by and will ensure a better audience for street marketing campaigns.

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